You couldn't miss this ad if you tried. I am always intrigued by this form of in-your-face advertising. What better way of make itself known, than creating a street-level obstacle. Vibrant colour and sheer size make this ad an entertaining eye sore.
When I passed by this ad the following day, a small group of teenage girls waiting for the bus were snapping shots of themselves with the oversized mascara bottle, sure to make its way to Facebook, Twitter etc. Perfect.
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