Wednesday, June 23, 2010

Think About It

I have always believed that writing advertisments must be the second most profitable form of writing. The first, of course, is likely to be ransom notes...right?

The US Federal Trade Commission has introduced a video game to enduce the education of children about the harmful qualms of advertising. The goal: to assist them in making informed decisions.

Players are able to confront advertisements at every turn—bus stops, in magazines, and on TV. Whenever an ad appears, the player is encouraged to ask three questions: who is responsible for the ad, what is the ad actually saying, and what does the ad want me to do? Besides children, this multi-media campaign also involves parents and teachers by way of a curriculum, which includes sample ads and teacher training videos, to be used in classrooms and at homes.

I say, good start!

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