Showing posts with label Magazine. Show all posts
Showing posts with label Magazine. Show all posts

Tuesday, November 2, 2010

Lancome Hologram Ad



My initial thoughts upon flipping this hefty page in Elle Canada’s magazine were: excessive, eye catching, enthusiastic, futuristic, bizarre. I pull the card from the page, play with the clear tack adhesive, flip the card over and realize it does serve some sort of wild purpose. It is in fact, a ticket. A ticket that invites you, the magazine purchaser, to an event you will not likely attend. An event that will likely be over by the time you find said magazine on a rack at your local gym, under a seat on a subway, or sitting on a glass table in your dentist’s waiting room.





The ticket ad is a structured hologram that flashes messages “Never so Simple”, and then “Never Messy”. I can only assume the relevance of the hologram is to represent their claim to provide a "pixel precise complexion". I’m fairly certain the ad itself could double as a weapon. Sharp, sturdy edges that could inflict a paper cut worthy of stitches. The actual device (a small soft cushion that vibrates the powder foundation on) looks neat. Personally, I try to avoid powder foundation and new vibrating products at all costs, but this ad almost makes me consider checking it out.
I saw Lancome's ad for the first time about a month ago. The fact that I remember it is a good sign. That being said, I have never personally used the product. But this lovely lady has: CLICK for product review

I dig it, but still:

6.9