Monday, March 23, 2009


Do you ask yourself the same question?

This past week the tech world was abuzz with news of Twitter incorporating search functionalityTwitter is a Google killer while others argue that Twitter isn’t a search engine at all. into its site. What this means is that you can now easily obtain trending data for popular keywords, takAe a deeper look at the topics people are talking about in real time, and find answers to pressing questions that others have already written about. So is this really significant? It depends on who you ask. Some think that

Regardless of which side of the fence you stand, there’s no doubt that Twitter has a bright future with its eyes set on the search market. In fact, Twitter continues to receive millions in funding and recently turned down a $500 million offer from Facebook because of its planned business model of Q&A features and search ads. Who knew status updates could be so valuable? Meanwhile, Facebook has been adding Twitter-like features to try and keep up…

So really, what’s the big deal about Twitter? Isn’t it just a social media site used to socialize with friends? Eric Schmidt, CEO of Google, goes as far as to call it the “poor man’s email system”. But the people who really get it understand the huge potential that lies within Twitter. Not only is it a way to connect and interact with others, but it also represent a huge pool of information based on everyday human life that’s ready to be mined to extract real value. Adding search functionality is just the first step in this process.

Not to mention that Twitter already has an impressive track record with various uses. For example, it helped President Barack Obama with his presidential campaign, got a student out of an Egyptian jail, documented plane crashes in real time, and made Dell a million dollars. Twitter has a huge cultish following and is promoted through a grassroots movement that we haven’t seen since…well, the beginning of Google.

Despite all of the hype, Twitter is still in its infancy and it’ll be years, maybe even a decade, before it develops the technology to accurately display search results and put a dent in Google’s market share. But regardless of all that, the point I want to make in this article is that Twitter has what it takes to get there. In other words, Twitter represents the future of search. Still not convinced? Let me explain…

6 Reasons Why Twitter is the Future of Search

1. Takes social to a whole new level
2. Combats information overload
3. Real-time content
4. Represents the masses
5. More trustworthy results
6. Better targeted for location

I don't want to overload this page with information, so go check out for an indepth description of each of the 6 reasons! Go! Do it!!

1 comment:

  1. Twitter's unexpected growth may have something to do with its surprising popularity among politicians. Who knew that Obama would be posting status updates on Twitter? Twitter is essentially allowing politicians to be in touch with new technology, something they have always seemed to struggle with. I recently read an interesting article "Why Twitter is narcissistic enough for politics", it outlines why politicians have embraced this social-networking site and why the 140 character limit to status updates is attractive to this market.

    Here is the link: