So I am currently doing a project that involves advertisement analysis. Looking critically at ads relying on the method of semotics to uncover methods of signification —on my search, I happened upon a little ditty by Oscar Meyer. An ad that announces their meats as “Blogworthy”
My first reaction was—half a year ago, I hardly understood what blogging consisted of. My spell check doesn’t even detect “blog” as an English word. Who is their target market? Is the mainstream media ready for web 2.0 term dropping just yet?
Personally, I don’t think they are, but I have a bit of a soft spot for this ad. Perhaps because I am that target market. Announcing blogging, as a form of expressing emotion—obviously delight at this supposedly delicious meat? Delicious, and meat are not words that often leave this vegetarians mouth.
I did a little O.Meyer Google search and discovered that they actually have a pretty interesting “Hotdogger” blog of their own. Impressive.
The blog is written by the guys and gals who drive the Wienermobile, criss-crossing the country, looking for bridges that are high enough to drive under (so they don’t get stuck). They provide a little insight into travelling experiences in the Wienermobile –Hence, the blog.
Check er’ out. http://hotdoggerblog.com/index.php
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